www.caa.go.jp/consumers/consumer_oriented_management

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https://www.caa.go.jp/consumers/consumer_oriented_management

About this page

This page explains "Consumer-Oriented Management" promoted by Japan's Consumer Affairs Agency. Consumer-oriented management is a business approach where companies develop and provide socially beneficial and safe products/services while gaining consumer satisfaction and trust. Companies must actively demonstrate their vision for society through their core business and earn consumer empathy. This approach enables both business success and improved social value. Consumer-oriented management recognizes companies' social responsibility toward building a sustainable society, closely relating to international SDGs. The Consumer Affairs Agency promotes further adoption of consumer-oriented management through co-creation and collaboration with consumers.