www.nissui.co.jp/corporate/identity/symbol.html

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ブランドシンボル・ブランドスローガン | コーポレートアイデンティティ | 企業情報 | ニッスイ

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https://www.nissui.co.jp/corporate/identity/symbol.html

About this page

This page describes Nissui's brand symbol and slogan. The brand symbol features two waves from both sides forming a frame, symbolizing bidirectional communication between Nissui and consumers and the company's connection to marine resources. The design combines curved lines for approachability with straight lines for strong will, while the tilted logotype expresses challenge and curiosity. The brand slogan "Creating new 'food' by Nissui" concisely represents the company's mission. Additionally, the Connecting Frame, designed from the brand symbol, is used as a communication tool to shape Nissui's new brand impression through accent and base colors.