www.mlit.go.jp/kankocho/seisaku_seido/kihonkeikaku/jizoku_kankochi/kanko-dx.html
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観光DX（デジタルトランスフォーメーション）の推進 | 持続可能な観光地域づくり戦略 | 観光政策・制度 | 観光庁
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https://www.mlit.go.jp/kankocho/seisaku_seido/kihonkeikaku/jizoku_kankochi/kanko-dx.html
About this page
This page outlines Japan's Tourism Agency initiatives for promoting Tourism DX (Digital Transformation). It aims to enhance traveler convenience, improve productivity in the tourism industry, and advance destination management using advanced technologies. Key initiatives include building regional booking platforms, implementing property management systems for accommodations, and leveraging data analytics for DMOs. The page emphasizes developing digital talent in tourism and promoting API connectivity between businesses. For fiscal year 2025, the agency supports digital tool adoption for content distribution, marketing, and revenue management, while pursuing demonstrative projects in three thematic areas: regional activation models, generative AI applications, and open data promotion.
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