www.koshidakaholdings.co.jp/ja/ir/news/auto_20251127510605/main/0/link/2025campaign.pdf

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現代人のストレスをカラオケで浄化 年末年始は “歌で厄祓い”

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https://www.koshidakaholdings.co.jp/ja/ir/news/auto_20251127510605/main/0/link/2025campaign.pdf

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This document discusses a new cultural practice proposed by Koshidaka Holdings called 'Singing for Purification' during the New Year period. It aims to alleviate modern stress through karaoke, drawing parallels with traditional Japanese purification rituals. According to a survey by the Ministry of Health, Labor and Welfare, a significant number of workers experience stress, and scientific studies suggest that karaoke can effectively refresh the mind and body. Karaoke fosters a sense of community and creates a 'sacred space' that contributes to mental well-being. Koshidaka HD will launch the 'New Year Fortune Campaign' from December 1, 2025, to January 12, 2026, offering enjoyable experiences through karaoke.