www.itmedia.co.jp/business/articles/2604/02/news120.html

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物価高で人気の「激安」スーパー　ラ・ムーにトライアル、各社の強みは？：長浜淳之介のトレンドアンテナ（1/6 ページ） - ITmedia ビジネスオンライン

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https://www.itmedia.co.jp/business/articles/2604/02/news120.html

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This page discusses the growing popularity of discount supermarkets during times of rising prices. Major players include "La Moo" by Daikokuten Bussan and "Trial" by Trial Holdings. The article explains that although wages are rising, inflation and tax burdens are exceeding income growth, driving consumers to discount stores. Data shows Japan's Engel coefficient (food spending ratio) has increased from 22% in 2005 to 28.6% in 2025, indicating heightened household financial strain. The article compares the characteristics and strengths of these discount supermarkets in response to consumer demand for affordable groceries.