www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_15.pdf

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博報堂ＤＹグループのSTRATEGY BLOOM CONCEPT

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https://www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_15.pdf

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This document describes the 'STRATEGY BLOOM CONCEPT' developed by Hakuhodo DY Group. This concept aims to support value creation for companies by recreating the planning process using AI and data technology. It particularly focuses on democratizing creativity in advertising and marketing, enabling non-experts to produce high-quality outputs. Additionally, it promotes the transfer of knowledge within the organization, allowing the entire organization to leverage creativity effectively. The document outlines the group's commitment to enhancing corporate value through the evolution of AI and data science.