www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_13.pdf

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生活者と企業・ブランドをつなぐ「共創エージェント」

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https://www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_13.pdf

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This document discusses the development of the 'Co-Creation Agent' that connects consumers with companies and brands, in light of advancements in AI technology. Hakuhodo DY Holdings promotes the use of AI under the principle of 'Human-Centered AI,' particularly in programmatic advertising and digital marketing. The company is developing various solutions to deepen consumer understanding and is focusing on AI talent development, aiming to train 20,000 individuals by 2026. Additionally, it emphasizes enhancing AI knowledge among management to create competitive advantages for businesses and contribute to society.