www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_12.pdf

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博報堂ＤＹグループのテクノロジー戦略

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https://www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_12.pdf

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This document outlines the strategy of Hakuhodo DY Group to evolve the 'consumer-oriented' approach through technology. The group has developed a new platform called 'CREATIVITY ENGINE BLOOM' that integrates marketing and technology to capture changes in consumer values and behaviors. BLOOM aims to enhance corporate competitiveness and create social value through deep insights derived from consumer data. The document also discusses the fusion of data and creativity, the efficiency and sophistication of marketing, and the sustainable growth of corporate value.