www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_10.pdf

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新・博報堂のマーケティングビジネス構造改革

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https://www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_10.pdf

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This document outlines the launch of 'New Hakuhodo' in 2025, following the integration of Hakuhodo and Hakuhodo DY Media Partners, and emphasizes the commitment to reforming the marketing business structure. President Kenji Nagura expresses the need to address increasingly complex client challenges through enhanced full-funnel marketing and the expansion of new service areas. The focus is on leveraging data to strengthen marketing support and redefining the value of media as a crucial touchpoint with consumers. Additionally, the document highlights the importance of harnessing employee diversity and unlocking their inner aspirations to deliver new value.