www.hakuhodody-holdings.co.jp/assets/pdf/csr/2025/csr2025_02.pdf

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生活者発想とパートナー主義

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This document explains the fundamental concepts of 'Consumer-Centric Thinking' and 'Partnership Principle' of Hakuhodo DY Group. 'Consumer-Centric Thinking' emphasizes viewing consumers not just as buyers but as proactive individuals, aiming to create new value through deep insights. On the other hand, 'Partnership Principle' focuses on collaborating with advertisers and media companies to build long-term relationships and provide sustainable solutions. These principles serve as the foundation of Hakuhodo DY Group's business approach.