www.fujicco.co.jp/corp/upload/pr_251222.pdf

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フジッコ株式会社の黒豆CSR広告方針転換について

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This document announces that Fujicco Co., Ltd. is shifting the focus of its CSR activities related to black bean products. The company will change the content of its TV commercial for 'Tamba Black Beans' airing in December from product promotion to a public service-oriented advertisement highlighting food education and the preservation of Japanese culinary culture. This initiative aims to elevate the entire black bean market and promote the value of black beans themselves, rather than specific products. Fujicco emphasizes its commitment to preserving and promoting Japanese food culture through its educational activities.