www.digital.go.jp/speech/minister-260303-01
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松本大臣記者会見（令和8年3月3日）｜デジタル庁
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https://www.digital.go.jp/speech/minister-260303-01
About this page
This page presents the summary of Digital Minister Matsumoto's press conference on March 3, 2026. The minister announced a government promotion campaign to encourage My Number Card usage, particularly targeting young people in their teens and twenties. The campaign features idol group "=LOVE" in TV commercials and digital advertisements on YouTube and Instagram. Plans include a booth at Tokyo Girls Collection on March 14 and expanded advertising on trains, outdoor displays, and movie theaters from March 16. Additionally, the minister announced the launch of applications for the "Digital Minister Encouragement Award" for students excelling in hackathons, emphasizing the importance of cultivating digital talent.
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