www.ai-kei.co.jp/files/70a04c1942dbd885f8f0f2b980137af1.pdf

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株式会社ＩＫホールディングス 子会社設立及びSNS広告事業譲渡のお知らせ

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https://www.ai-kei.co.jp/files/70a04c1942dbd885f8f0f2b980137af1.pdf

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This document announces that IK Holdings Co., Ltd. has decided to establish a new subsidiary and transfer its SNS advertising business, known as the getpop business, during the board meeting held on October 8, 2025. The purpose of establishing the subsidiary is to enhance the share of the EC business as part of the company's mid-term management plan. The getpop business utilizes user-generated content as a new advertising method, allowing consumers to create videos and receive rewards based on views and plays. This approach is expected to provide high advertising effectiveness for companies and improve overall marketing efficiency.