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アップルが｢50年｣なぜ迷走から復活できたのか､iPhoneを生んだ企業文化と経営の核心とは | インターネット | 東洋経済オンライン
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This page analyzes why Apple could recover from its struggles over 50 years, focusing on the corporate culture that created the iPhone. Since its 2007 launch, iPhone has become Apple's financial backbone. The article explains that iPhone's development was enabled by Mac OS X, introduced after Steve Jobs' return to Apple in 2001. Rather than simply evolving existing mobile phones, Mac OS X allowed Apple to create a new personal device category. The piece examines how Apple's accumulated technology and organizational culture contributed to establishing the smartphone market and sustained the company's success.
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