toyokeizai.net/articles/-/939357

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｢その一言で手数料ゼロも？｣不動産のプロが暴露する《賃貸で損する人の共通点》と"交渉で下げる"具体手順 | 不動産 | 東洋経済オンライン

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This page features real estate influencer Ikuto Takishima exposing techniques to avoid losing money in rental contracts. It explains why AD (advertisement fee) properties are attractive targets, how to leverage locally-based real estate companies, and negotiation methods to reduce rent after moving in. The article clarifies why landlords don't simply lower rent—due to the "income capitalization approach" in property valuation—and instead offer AD incentives to attract tenants quickly. It also mentions tricks for negotiating lower brokerage fees. The content is excerpted from Takishima's book "Read Before Stamping" and targets readers seeking to gain an advantage in rental real estate transactions.