SNSの正しい利用 | 国民のためのサイバーセキュリティサイト

This page from Japan's Cybersecurity Portal for Citizens provides guidance on proper SNS usage. Employees must be cautious when using social media personally or for business purposes. Personal comments risk damaging the company's brand image through criticism. For business SNS activities, organizations should follow information security policies including: avoiding brand-damaging statements, securing account credentials, complying with service terms, planning for service outages, and respecting copyright and privacy rights. Official account managers require extra care, as their posts represent the organization, and inadequate account management could lead to security breaches that significantly harm corporate reputation.