目指すべき姿 「クリエイティビティ・プラットフォーム」

This document outlines the 'Creativity Platform' that Hakuhodo DY Group aims to establish. It emphasizes leveraging diverse human resources and a culture of co-creation, focusing on consumer-driven creativity to create new relational value through six selected business areas. The document highlights the importance of maximizing corporate value while balancing social value in response to changing environments. It stresses the need to build a platform where consumers, companies, and society can co-create and generate new value, aligning with the global purpose.