This page presents a message from Japan's Consumer Affairs Minister on World Consumer Rights Day (March 15, 2023). The day commemorates President Kennedy's 1962 clarification of consumer rights: safety, information, choice, and voice. Japan's Consumer Basic Law enshrines these rights. This year's theme is "Clean Energy Transitions." The message emphasizes renewable energy's importance for achieving carbon neutrality by 2050. A survey shows 71.2% of consumers are interested in climate change, yet only 8.7% have purchased renewable energy electricity. The Consumer Affairs Agency promotes ethical consumption through educational materials, videos, and community engagement to drive behavioral change toward sustainable society.
