This page features a contribution by Kawazu Tsukasa on consumer-oriented management principles and the Consumer Affairs Agency's role, commemorating the agency's 15th anniversary. During his tenure from 2013 to 2015, Kawazu engaged with ACAP (Consumer-Related Experts Meeting) and learned the importance of consumer-oriented management. Through collaboration on the Whistleblower Protection Act, he promoted incorporating consumer-oriented management into the Consumer Basic Plan. The author emphasizes that top management commitment is essential for implementing consumer-oriented management, and such practices should be standard business operations that ultimately build consumer trust and long-term profitability.
