味の素株式会社と平和堂の健康的な食選択支援協業

This document reports on the collaboration between Ajinomoto Co., Inc. and Heiwado Co., Ltd. to support healthy food choices for consumers. The two companies will leverage Ajinomoto's 'Amino Science®' and Heiwado's ID-POS data to improve dietary habits tailored to individual health challenges. A pilot program involving approximately 2,000 participants will be conducted to encourage personal reflection on eating habits and promote the consumption of a diverse range of vegetables, alongside scientific validation of the relationship between healthy food choices and consumer well-being. This initiative represents a groundbreaking partnership between manufacturers and retailers aimed at creating new value.