年間1000万枚売れるNクール誕生の裏の執念､｢毎晩､爽やかな北海道に帰りたかった｣…｢ない｣と言われても探した繊維 | 経営 | 東洋経済オンライン

This page features an article about Nitori Holdings Chairman Akio Nitori, whose persistence led to the creation of 'N Cool,' a bestselling product sold 10 million units annually. Struggling with Tokyo's humid summers while wanting to expand the company nationwide, Nitori asked the product department for a cool-touch fabric. Though told such material didn't exist domestically or internationally, he persistently approached manufacturers until one agreed to develop it. The article highlights Nitori's philosophy that bringing joy to customers is the ultimate motivator, and that invention stems from curiosity and determination.