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Establishing Trusted Representation | CAA

https://www.caa.go.jp/en/policy/representation
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April 7, 2026 at 03:15 PM JST·www.caa.go.jp

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Establishing Trusted Representation | CAA

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StartedApril 7, 2026 at 03:15 PM JST

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This page explains the Consumer Affairs Agency's policy on establishing trusted representation. The Act against Unjustifiable Premiums and Misleading Representations protects consumers from deceptive and false product representations. Proper labeling of quality and price is essential for informed consumer choices. Misleading representations can deceive consumers into purchasing poor-quality or overpriced items. The Agency enforces this Act to ensure a proper shopping environment. Additionally, various regulations address quality labeling for household goods, textiles, plastics, electrical appliances, and manufactured products.

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