セーラー広告株式会社とJR四国グループの新ブランド発表

This document announces the collaboration between Saylor Advertising Co., Ltd. and JR Shikoku Group to launch a new brand called "O'SHIKOKU" and the release of their first product, "Bessan Besshi Candy." The new brand aims to promote the charm of Shikoku and contribute to regional industrial revitalization and tourism demand. The concept of "O'SHIKOKU" is "Starting from 'Oh!'", aiming to provide experiences that move people's hearts. The first product is a premium Japanese candy developed in collaboration with Besshi Candy Honpo, based in Niihama City, Ehime Prefecture, and will be available from March 18, 2026. The document also expresses the intention to maximize the value of regional resources.