表示規制の概要 | 消費者庁

This page outlines the Fair Labeling Regulation enforced by Japan's Consumer Affairs Agency. Product and service information regarding quality and price is essential for consumer purchasing decisions. The Unfair Competition Prevention Act prohibits misleading displays that make products appear significantly superior or more advantageous than reality. Unfair displays include quality misrepresentation (showing products as better than actual) and transaction condition misrepresentation (showing terms as more favorable than actual). The unsubstantiated advertising regulation allows the Commissioner to demand supporting materials for content claims; failure to provide or inadequate materials results in presumed unfair display. Other regulated displays include juice-free beverages and real estate bait advertising.