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My Number Public Relations Logo|Digital Agency

https://www.digital.go.jp/en/policies/mynumber_logo
April 7, 2026 at 07:06 PM JSTThe archive page, viewer, and downloads use this saved version.
April 7, 2026 at 07:06 PM JST·www.digital.go.jp

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My Number Public Relations Logo|Digital Agency

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StartedApril 7, 2026 at 07:06 PM JST

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This page introduces Maina-chan, the public relations character for Japan's My Number system. Maina-chan is a fairy white rabbit who became a PR character when the My Number system was introduced. The "1" symbols in her eyes and ears represent "one My Number per person," while holding "1" in her hand expresses the hope that people will value their My Numbers. The My Number logo can be used by the government and local governments for official promotion. Private companies and organizations wishing to use the logo must submit an application to the Digital Agency for approval.

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