www.mlit.go.jp/kankocho/seisaku_seido/kihonkeikaku/kokunaikoryu/kaitaku.html

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新たな交流市場の開拓 | 国内交流拡大戦略 | 観光政策・制度 | 観光庁

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https://www.mlit.go.jp/kankocho/seisaku_seido/kihonkeikaku/kokunaikoryu/kaitaku.html

About this page

This page outlines Japan's National Tourism Agency strategy for developing new domestic travel markets. Key initiatives include promoting workcation and bleisure to support flexible working arrangements and regional revitalization. The "Second Hometown" program leverages regional resources to attract repeat visitors and extend stays. Universal tourism is being expanded to serve aging populations through barrier-free accessibility improvements, mental barrier-free certification programs, and reduced transportation fares for people with disabilities.