www.mlit.go.jp/kankocho/jirei_shien/local_guide.html

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持続的なローカルガイドの確保に向けた事例集 | 事例集・支援ツール | 観光庁

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https://www.mlit.go.jp/kankocho/jirei_shien/local_guide.html

About this page

This page presents a case study collection by the Japan Tourism Agency on securing local guide personnel sustainably. Local guides conveying regional charm through history, culture, and nature enhance tourism content value, increase visitor satisfaction and spending, and foster community attachment. In rural areas with limited personnel, the page compiles best practices and key points for communities implementing comprehensive approaches to personnel recruitment, training, and creating sustainable engagement opportunities.