www.jftc.go.jp/houdou/pressrelease/2021/feb/210217.html

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(令和3年2月17日)デジタル・プラットフォーム事業者の取引慣行等に関する実態調査(デジタル広告分野)について(最終報告) | 公正取引委員会

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https://www.jftc.go.jp/houdou/pressrelease/2021/feb/210217.html

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This page presents the final report on a survey by Japan's Fair Trade Commission regarding digital advertising business practices of digital platform operators. The survey examines transaction practices and competitive conditions in the digital advertising market, where platform operators connect publishers and advertisers while accumulating consumer data. The investigation included questionnaires targeting advertisers, advertising agencies, intermediaries, and media companies, along with interviews with 89 stakeholders. The Commission will continue strict enforcement against anticompetitive practices, conduct rapid M&A reviews, monitor market competition changes, and coordinate with other agencies to establish fair competitive conditions in the digital platform sector.