This page announces the Cabinet decision on the "Basic Plan for Tourism Nation Promotion" (5th edition) made on March 27, 2026. Covering fiscal years 2026-2030, the plan positions tourism as a strategic industry to sustainably inherit and develop Japan's appeal for future generations. Key policy directions include sustainable tourism development, increased consumption, promotion of domestic tourism, strengthened coordination with transportation and urban development, and deployment of new technologies. Main pillars include balancing inbound promotion with overtourism measures, expanding domestic and outbound travel, and strengthening tourism resilience. While maintaining 2030 targets of 60 million international visitors and 15 trillion yen in consumption, the plan emphasizes greater promotion of regional tourism.
