「無料話数を増やす」だけじゃない コミックシーモアが進めるデータマーケティング戦略（1/4 ページ） - ITmedia ビジネスオンライン
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「無料話数を増やす」だけじゃない コミックシーモアが進めるデータマーケティング戦略（1/4 ページ） - ITmedia ビジネスオンライン
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This page discusses Comic Seymour's data marketing strategy operated by NTT Solmare. With sales reaching 800 billion yen, Comic Seymour differentiates itself by not simply increasing free chapters, but by using data analysis combined with marketers' intuition to optimize the free reading range and increase conversion rates. The success story of 'Romio Mail from Ex-husband' shows that while 1 free chapter underperformed, extending free access to 3 chapters significantly boosted conversion rates, making it the top-selling women's manga title in 2024. The article emphasizes that trial-and-error is essential, as simply increasing free chapters doesn't necessarily lead to higher conversion rates.
