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Vision of the Japan Tourism Agency | About the JTA | Japan Tourism Agency

https://www.mlit.go.jp/kankocho/en/about/vision.html

April 8, 2026 at 01:01 AM JST•The archive page, viewer, and downloads use this saved version.

April 8, 2026 at 01:01 AM JST·www.mlit.go.jp

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Vision of the Japan Tourism Agency | About the JTA | Japan Tourism Agency

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Original URLhttps://www.mlit.go.jp/kankocho/en/about/vision.html

StartedApril 8, 2026 at 01:01 AM JST

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This page describes the vision of the Japan Tourism Agency, established on October 1, 2008, as the first agency following the 2001 Central Government Reform. The agency aims to be an open organization unbound by traditional frameworks. The vision comprises two parts: philosophy and code of conduct, with the latter designated as "The Five Rules of the Japan Tourism Agency," distributed as wallet-sized cards to staff. Based on this vision and the concept of an "Open Tourism Agency," the organization is committed to building a nation that is good to live in and visit, ultimately achieving a true tourism nation.

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