サントリー「特茶」発の“水”が計画比1.3倍 意外な層にも広がったワケ（1/5 ページ） - ITmedia ビジネスオンライン
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サントリー「特茶」発の“水”が計画比1.3倍 意外な層にも広がったワケ（1/5 ページ） - ITmedia ビジネスオンライン
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This page discusses Suntory's new functional drink "Tokusui" (special water), launched in October 2025. It is the first water product from the popular "Tokutea" brand, which has maintained the top position in the functional tea market for 12 consecutive years since 2014. Tokusui contains plant-derived polyphenol "HMPA" and helps reduce visceral fat. It is characterized by being nearly colorless, odorless, and tasteless for daily consumption. Sales volumes from October to December 2025 exceeded plans by 1.3 times, and the product has gained unexpected market segments.
